Hormona is a women’s health company focused on helping women understand and improve their hormonal health. We believe every woman should have easy access to information and tools that support her health. We know that traditional healthcare often overlooks women’s needs, so we created a platform that makes hormone health accessible. Whether you’re just starting to learn about your hormones or looking for detailed insights, our platform is designed for you. Hormona is built on the expertise of leading endocrinologists, gynecologists, and nutritionists, ensuring that the information you receive is reliable and rooted in the latest science. We aim to help you better understand your body, ultimately improving your overall health and quality of life.
Karolina’s journey to founding Hormona began with a personal struggle that many women can relate to. For years, she grappled with various hormone-related health issues, experiencing debilitating symptoms that impacted her daily life. Despite her efforts to seek help, she found herself in a frustrating cycle of visits to multiple doctors, each time feeling unheard and misunderstood.
Every doctor she consulted seemed unable to connect her emotional turmoil with the physical symptoms she was experiencing. Instead of receiving the comprehensive care she desperately needed, Karolina was prescribed antidepressants and advised to leave her high-pressure career. Her concerns were completely dismissed, and she was left with no real solutions.
Karolina Löfqvist, CEO and Co-founder of Hormona in Stockholm (2023)
Determined to find answers, Karolina embarked on her own quest for understanding. She conducted extensive research, seeking out specialists and even traveling abroad for consultations. It was through this tireless journey that she finally received a diagnosis of an underactive thyroid and hormonal imbalances. With this knowledge in hand, she began to address her health issues in a meaningful way.
As she navigated her healing process, Karolina became acutely aware of the significant knowledge gap surrounding women’s hormonal health. She realized up to 80% of women experience similar struggles, yet lack the necessary resources to understand and manage their hormonal well-being. This gap fueled her passion to create a solution that would empower women, not just during critical life stages like pregnancy or menopause, but throughout their entire lives.
Inspired by her own experiences and the stories of other women, Karolina envisioned a platform that would provide accessible, reliable information and tools to help women understand their hormones. She believed that technology could play a crucial role in bridging the gap between women and the healthcare they deserve.
Thus, Hormona was born—a digital platform designed to empower women to take control of their hormonal health. With a commitment to providing personalized insights and a community of support, Hormona aims to educate women about their bodies and the profound impact hormones have on their lives.
The Hormona Testing Device for Estrogen, 2024
The historic gender bias in medicine has left countless women underserved, leading to underfunding and a lack of attention to conditions that uniquely affect them. We believe this is unacceptable, and we are committed to changing that narrative. To address this, Hormona is committed to conducting studies that contribute to a deeper understanding of how hormones affect women’s lives.
Central to our mission is the thoughtful collection and analysis of health data. The gender bias has created a significant gap in knowledge not only about women’s health conditions but also about the complexities of women’s bodies in general. Since hormones influence nearly every function in the human body, understanding how they work—or don’t—provides critical insights into overall health.
Our team works alongside leading experts in endocrinology and gynecology, ensuring that our research is based on solid scientific principles. We believe that by combining technology and research, we can help women everywhere live healthier, more balanced lives.
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