Meet Adam Gerthel: Tech Lead at Hormona 

Gang, we love to introduce you to our amazing team, because we know you’ll love them as much as we do. And today, we’re talking tech. Or more specifically, to Adam Gerthel, our tech lead at Hormona. And we talked about femtech, tracking, and the incredible opportunity we have to make real change to women’s health. We’ll let Adam take it from here…

Hey Adam! Thank you so much for chatting with us. Introduce yourself to the gang.

Hello Hormona! I grew up in Malmö, Sweden, and I’m a developer with a background in mobile games, e-commerce, and content management. I’ve been an entrepreneur in one way or another ever since I started my first business — a web development agency — about 15 years ago.

What, exactly, does the tech lead at Hormona do?

Well, I’m mainly involved with the Hormona app, ensuring that our features are always user-friendly and cutting-edge. But I also work across the website and on some very exciting future Hormona-related tech projects… And I hope that my background is useful for Hormona because I know a lot about successes — and failures — in business and the role that tech can play in both.

What first sparked your interest in tech, and how did you get started?

I started doing web development as a kid in the mid-90s, building websites. The web was quite different back then and very exciting to explore. The fact that you could create your own site that anyone could reach was too compelling to ignore.

The sites I built mainly focused on the games I played or the comic books I read. I actually thought that everyone in my generation would be tech-savvy, so I never thought it would be something I could do for a living. I was very wrong. I’ve dipped my toes in a few other things. But I’ve always come back to tech — there are just too many exciting things happening.

What inspired you to become the tech lead at Hormona?

A few years back I met someone who became a dear friend of mine. She was studying fertility awareness and taught me a lot, not just about hormonal health and the menstrual cycle, but also about how women’s health has been neglected historically.

It’s a subject that has interested me ever since. So I was immediately drawn to Hormona when I heard about it. Basically, it’s an area where I want to be of help if I can.

What are the most exciting developments in health tech right now?

Firstly, being able to track your actual hormone levels through tests is definitely something that can become a game changer for a lot of people. There’s a limit to how far self-assessment can go and home tests can ease that pressure.

There’s also a lot of room to improve the way in which technology can assist with personalized help and symptom predictions. Tools such as  ChatGPT could potentially be used to transform data that’s difficult to digest into easily understood insights or actionable tasks.

Overall though, I think the most exciting part of the femtech space is about women getting to know how their bodies work — something that isn’t talked about enough in schools or society today. Because when women know more, everyone knows more.