Say hello, to the future of
women’s health

Say hello, to the future
of women’s health
Say hello, to the future of women’s health

Award-winning app designed to give you the insights and tools you
need to understand your body better, and feel your best.

Award-winning app designed to give you the insights and tools you need to understand your body better, and feel your best.

Our products

WORLDWIDE
Hormona™
Tracking App

A one-stop-shop for your hormone health, offering powerful tools and personalized insights.

A one-stop-shop for your hormone health, offering powerful tools and personalized insights.

WORLDWIDE
Hormona™
Wellness Tests

At-home hormone tests that measure your hormone levels, with results directly in our app.

At-home hormone tests that measure your hormone levels, with results directly in our app.

WORLDWIDE
Hormona™
Supplements

Science-backed supplement to help support your body and reduce common everyday symptoms.

Science-backed supplement to help support your body and reduce common everyday symptoms.

Who are our products for?

Anyone experiencing:
Mood swings

Mood swings are a common experience for many women, often linked to fluctuating hormone levels. Research shows that about 75% of women experience mood swings at some point in their menstrual cycle, especially during the luteal phase (the time after ovulation but before menstruation). 

Hormones like estrogen and progesterone, which fluctuate throughout the cycle, can influence neurotransmitters like serotonin, which regulates mood. Rapid changes in these hormone levels may cause emotional highs and lows, making you feel irritable, anxious, or sad.

Lifestyle factors, like stress and lack of sleep, can make these shifts even more intense. Understanding your hormone patterns can help you gain control over these emotional ups and downs, making everyday life feel more manageable.

Fatigue

Chronic fatigue can often be traced back to hormonal imbalances involving thyroid hormones, cortisol, and even insulin resistance.  In fact, 1 in 8 women will experience thyroid dysfunction during their lifetime, and fatigue is one of the most common symptoms of both hypothyroidism (underactive thyroid) and hyperthyroidism (overactive thyroid). 

Cortisol, the stress hormone, also plays a role. When it stays elevated due to stress, it can lead to adrenal fatigue, leaving you feeling constantly tired. Lifestyle factors, such as poor diet and inadequate exercise, exacerbates this issue. Diets high in refined sugars and processed foods can cause blood sugar spikes and crashes, draining your energy.

In short, hormonal imbalances disrupt the body’s ability to regulate energy, often leading to a feeling of constant exhaustion, no matter how much rest you get. Studies suggest that nearly 40% of women report feeling fatigued frequently, even after adequate sleep.

Bloating

Bloating is a common symptom experienced by up to 85% of women, particularly before menstruation. Hormones like estrogen and progesterone can lead to water retention and slow down digestion, contributing to that bloated feeling. 

Beyond hormones, the gut plays a huge role. Gut imbalances, such as dysbiosis (an imbalance of gut bacteria), can lead to poor digestion, gas buildup, and inflammation, which exacerbates bloating. Research suggests that diets high in refined carbohydrates, processed foods, and artificial sweeteners can disrupt gut health, leading to bloating. Balancing your diet with fiber-rich foods, probiotics, and staying hydrated can help reduce bloating and support overall gut and hormone health.

Anxiety

Anxiety is closely tied to hormone levels, particularly fluctuations in estrogen and progesterone. Research suggests that nearly 60% of women who experience hormonal imbalances also report symptoms of anxiety.

Estrogen helps regulate the brain’s production of serotonin and dopamine, the “feel-good” chemicals. When estrogen levels dip, especially in the days before menstruation or during menopause, anxiety can intensify.

Progesterone also has a calming effect on the brain, and lower levels of this hormone can lead to heightened feelings of anxiousness.

Women going through hormonal changes, such as during pregnancy or menopause, often report increased anxiety due to these fluctuations.

Period cramps

Dysmenorrhea, or painful period cramps, affects over 50% of menstruating women, with around 10% experiencing severe pain that disrupts their daily lives. These cramps are driven by prostaglandins, hormone-like chemicals that cause the uterus to contract and shed its lining. Higher levels of prostaglandins often mean more intense cramps. 

Women with conditions like endometriosis or PCOS often have elevated levels of these hormones, worsening their pain. Research has shown that lifestyle factors, such as stress, poor sleep, and inflammatory foods, can increase the intensity of cramps. 

Anti-inflammatory diets, rich in omega-3 fatty acids and low in refined sugar, can help reduce prostaglandin production and ease cramping.

Tiredness

Tiredness can be a frustrating symptom of hormonal imbalance and is particularly related to thyroid disorders which affects up to 1 in 8 women or fluctuations in cortisol and insulin levels. An underactive thyroid (hypothyroidism), for example, can cause profound fatigue.

Cortisol, when chronically elevated due to stress, can cause adrenal fatigue, leaving you feeling drained. Poor sleep, a lack of physical activity, and an unbalanced diet can worsen tiredness.

Studies show that diets high in refined carbs and sugar can lead to insulin resistance, further reducing energy levels. Restoring gut health, ensuring proper nutrient absorption, and balancing blood sugar through a low-glycemic diet can help combat tiredness linked to hormone issues.

Low libido

Low libido, or a decrease in sexual desire, is often a direct result of hormonal fluctuations, particularly involving estrogen, testosterone, and progesterone. Studies show that as many as 40% of women experience a loss of libido at some point in their lives, with hormonal changes due to pregnancy, breastfeeding, or menopause being primary causes. 

Estrogen, which decreases during menopause, plays a crucial role in sexual desire and function. Testosterone, which is present in smaller amounts in women, is also key to maintaining a healthy libido. Imbalances in these hormones can lead to a lack of interest in sex, along with other symptoms like vaginal dryness, which can make intimacy uncomfortable.

However, lifestyle factors such as chronic stress, poor diet, and a sedentary lifestyle can also lower sexual desire. Studies show that high levels of cortisol due to prolonged stress can suppress libido by interfering with sex hormones.

Weight gain

Weight gain, especially around the abdomen, is often tied to hormone imbalances. Cortisol, the stress hormone, is notorious for leading to weight gain when consistently elevated. This is because high cortisol levels can increase appetite and cravings for sugary, fatty foods, while also promoting fat storage, particularly in the abdominal area. 

Up to 80% of adults experience stress-related eating, which worsens weight gain. Insulin resistance, often exacerbated by poor diet and lack of exercise, is another common contributor to hormonal weight gain. Women with PCOS, for example, are particularly prone to insulin resistance and subsequent weight gain. Gut health also plays a critical role, as gut dysbiosis can impact metabolism and inflammation, making it harder to maintain a healthy weight. Around 20 million women in the U.S. alone have some form of thyroid disease, which can lead to weight gain due to a slow metabolism. Estrogen imbalances, particularly during menopause, are also linked to increased body fat, making hormone regulation a key factor in maintaining a healthy weight.

Incorporating anti-inflammatory foods and managing stress can help rebalance hormones and support weight management.

Insomnia

Insomnia, or difficulty sleeping, is often linked to fluctuations in hormones such as progesterone, estrogen, and cortisol. About 40% of perimenopausal and menopausal women report sleep disturbances. Estrogen, which decreases during menopause, helps regulate serotonin, a neurotransmitter that promotes sleep. When estrogen levels drop, sleep issues can arise.

Similarly, progesterone, which has a calming effect on the brain, also decreases in the days leading up to menstruation and during menopause, contributing to insomnia.

Elevated cortisol levels due to chronic stress can keep the body in a state of alertness, making it difficult to fall asleep or stay asleep.

Hair loss

Hormonal imbalances are a leading cause of hair loss in women, with around 40% experiencing noticeable thinning by the age of 50.

Estrogen and progesterone promote healthy hair growth, while androgens (male hormones) can shrink hair follicles, leading to hair thinning and loss.

Hair loss is particularly common during times of significant hormonal change, such as pregnancy, postpartum, and menopause. Conditions like PCOS, which are driven by excess androgens, can also contribute to hair loss.

In addition, thyroid imbalances, especially hypothyroidism, are another common culprit for hair thinning in women.

Acne

Acne is often associated with puberty, but it can persist well into adulthood, especially when driven by hormonal imbalances.

Androgens, male hormones present in women in smaller amounts, can trigger excess oil production, leading to clogged pores and breakouts. This type of acne, often called hormonal acne, is particularly common during the menstrual cycle, pregnancy, or menopause.

Studies suggest that around 50% of women between the ages of 20 and 29 experience adult acne, which is largely hormone-driven. Hormonal imbalances can cause the skin to produce more sebum, which leads to the development of acne, particularly around the chin and jawline. 

Gut health and diet are critical in managing acne. Studies have found a link between gut inflammation and skin conditions like acne, suggesting that an imbalanced gut microbiome can trigger skin flare-ups.

Diets high in sugar, dairy, and processed foods are known to worsen acne, while anti-inflammatory and gut-friendly foods like leafy greens, fermented foods, and omega-3s can help clear up skin by balancing both hormones and gut health.

Irregular cycles

Irregular menstrual cycles are commonly linked to hormonal imbalances, with around 30% of women experiencing irregular periods at some point.

Conditions like PCOS or thyroid disorders can disrupt estrogen and progesterone balance, leading to unpredictable cycles. Lifestyle factors such as stress, poor diet, and a sedentary lifestyle can further exacerbate these imbalances.

For instance, chronic stress can suppress ovulation, leading to missed periods or irregular cycles. Gut health also plays a role, as the gut helps process and eliminate excess hormones like estrogen. Improving gut health through a balanced diet, reducing inflammation, and managing stress can help stabilize irregular cycles.

Who are our products for?

Anyone experiencing:
Mood swings

Mood swings are a common experience for many women, often linked to fluctuating hormone levels. Research shows that about 75% of women experience mood swings at some point in their menstrual cycle, especially during the luteal phase (the time after ovulation but before menstruation). 

Hormones like estrogen and progesterone, which fluctuate throughout the cycle, can influence neurotransmitters like serotonin, which regulates mood. Rapid changes in these hormone levels may cause emotional highs and lows, making you feel irritable, anxious, or sad.

Lifestyle factors, like stress and lack of sleep, can make these shifts even more intense. Understanding your hormone patterns can help you gain control over these emotional ups and downs, making everyday life feel more manageable.

Fatigue

Chronic fatigue can often be traced back to hormonal imbalances involving thyroid hormones, cortisol, and even insulin resistance.  In fact, 1 in 8 women will experience thyroid dysfunction during their lifetime, and fatigue is one of the most common symptoms of both hypothyroidism (underactive thyroid) and hyperthyroidism (overactive thyroid). 

Cortisol, the stress hormone, also plays a role. When it stays elevated due to stress, it can lead to adrenal fatigue, leaving you feeling constantly tired. Lifestyle factors, such as poor diet and inadequate exercise, exacerbates this issue. Diets high in refined sugars and processed foods can cause blood sugar spikes and crashes, draining your energy.

In short, hormonal imbalances disrupt the body’s ability to regulate energy, often leading to a feeling of constant exhaustion, no matter how much rest you get. Studies suggest that nearly 40% of women report feeling fatigued frequently, even after adequate sleep.

Bloating

Bloating is a common symptom experienced by up to 85% of women, particularly before menstruation. Hormones like estrogen and progesterone can lead to water retention and slow down digestion, contributing to that bloated feeling. 

Beyond hormones, the gut plays a huge role. Gut imbalances, such as dysbiosis (an imbalance of gut bacteria), can lead to poor digestion, gas buildup, and inflammation, which exacerbates bloating. Research suggests that diets high in refined carbohydrates, processed foods, and artificial sweeteners can disrupt gut health, leading to bloating. Balancing your diet with fiber-rich foods, probiotics, and staying hydrated can help reduce bloating and support overall gut and hormone health.

Anxiety

Anxiety is closely tied to hormone levels, particularly fluctuations in estrogen and progesterone. Research suggests that nearly 60% of women who experience hormonal imbalances also report symptoms of anxiety.

Estrogen helps regulate the brain’s production of serotonin and dopamine, the “feel-good” chemicals. When estrogen levels dip, especially in the days before menstruation or during menopause, anxiety can intensify.

Progesterone also has a calming effect on the brain, and lower levels of this hormone can lead to heightened feelings of anxiousness.

Women going through hormonal changes, such as during pregnancy or menopause, often report increased anxiety due to these fluctuations.

Period cramps

Dysmenorrhea, or painful period cramps, affects over 50% of menstruating women, with around 10% experiencing severe pain that disrupts their daily lives. These cramps are driven by prostaglandins, hormone-like chemicals that cause the uterus to contract and shed its lining. Higher levels of prostaglandins often mean more intense cramps. 

Women with conditions like endometriosis or PCOS often have elevated levels of these hormones, worsening their pain. Research has shown that lifestyle factors, such as stress, poor sleep, and inflammatory foods, can increase the intensity of cramps. 

Anti-inflammatory diets, rich in omega-3 fatty acids and low in refined sugar, can help reduce prostaglandin production and ease cramping.

Tiredness

Tiredness can be a frustrating symptom of hormonal imbalance and is particularly related to thyroid disorders which affects up to 1 in 8 women or fluctuations in cortisol and insulin levels. An underactive thyroid (hypothyroidism), for example, can cause profound fatigue.

Cortisol, when chronically elevated due to stress, can cause adrenal fatigue, leaving you feeling drained. Poor sleep, a lack of physical activity, and an unbalanced diet can worsen tiredness.

Studies show that diets high in refined carbs and sugar can lead to insulin resistance, further reducing energy levels. Restoring gut health, ensuring proper nutrient absorption, and balancing blood sugar through a low-glycemic diet can help combat tiredness linked to hormone issues.

Low libido

Low libido, or a decrease in sexual desire, is often a direct result of hormonal fluctuations, particularly involving estrogen, testosterone, and progesterone. Studies show that as many as 40% of women experience a loss of libido at some point in their lives, with hormonal changes due to pregnancy, breastfeeding, or menopause being primary causes. 

Estrogen, which decreases during menopause, plays a crucial role in sexual desire and function. Testosterone, which is present in smaller amounts in women, is also key to maintaining a healthy libido. Imbalances in these hormones can lead to a lack of interest in sex, along with other symptoms like vaginal dryness, which can make intimacy uncomfortable.

However, lifestyle factors such as chronic stress, poor diet, and a sedentary lifestyle can also lower sexual desire. Studies show that high levels of cortisol due to prolonged stress can suppress libido by interfering with sex hormones.

Weight gain

Weight gain, especially around the abdomen, is often tied to hormone imbalances. Cortisol, the stress hormone, is notorious for leading to weight gain when consistently elevated. This is because high cortisol levels can increase appetite and cravings for sugary, fatty foods, while also promoting fat storage, particularly in the abdominal area. 

Up to 80% of adults experience stress-related eating, which worsens weight gain. Insulin resistance, often exacerbated by poor diet and lack of exercise, is another common contributor to hormonal weight gain. Women with PCOS, for example, are particularly prone to insulin resistance and subsequent weight gain. Gut health also plays a critical role, as gut dysbiosis can impact metabolism and inflammation, making it harder to maintain a healthy weight. Around 20 million women in the U.S. alone have some form of thyroid disease, which can lead to weight gain due to a slow metabolism. Estrogen imbalances, particularly during menopause, are also linked to increased body fat, making hormone regulation a key factor in maintaining a healthy weight.

Incorporating anti-inflammatory foods and managing stress can help rebalance hormones and support weight management.

Insomnia

Insomnia, or difficulty sleeping, is often linked to fluctuations in hormones such as progesterone, estrogen, and cortisol. About 40% of perimenopausal and menopausal women report sleep disturbances. Estrogen, which decreases during menopause, helps regulate serotonin, a neurotransmitter that promotes sleep. When estrogen levels drop, sleep issues can arise.

Similarly, progesterone, which has a calming effect on the brain, also decreases in the days leading up to menstruation and during menopause, contributing to insomnia.

Elevated cortisol levels due to chronic stress can keep the body in a state of alertness, making it difficult to fall asleep or stay asleep.

Hair loss

Hormonal imbalances are a leading cause of hair loss in women, with around 40% experiencing noticeable thinning by the age of 50.

Estrogen and progesterone promote healthy hair growth, while androgens (male hormones) can shrink hair follicles, leading to hair thinning and loss.

Hair loss is particularly common during times of significant hormonal change, such as pregnancy, postpartum, and menopause. Conditions like PCOS, which are driven by excess androgens, can also contribute to hair loss.

In addition, thyroid imbalances, especially hypothyroidism, are another common culprit for hair thinning in women.

Acne

Acne is often associated with puberty, but it can persist well into adulthood, especially when driven by hormonal imbalances.

Androgens, male hormones present in women in smaller amounts, can trigger excess oil production, leading to clogged pores and breakouts. This type of acne, often called hormonal acne, is particularly common during the menstrual cycle, pregnancy, or menopause.

Studies suggest that around 50% of women between the ages of 20 and 29 experience adult acne, which is largely hormone-driven. Hormonal imbalances can cause the skin to produce more sebum, which leads to the development of acne, particularly around the chin and jawline. 

Gut health and diet are critical in managing acne. Studies have found a link between gut inflammation and skin conditions like acne, suggesting that an imbalanced gut microbiome can trigger skin flare-ups.

Diets high in sugar, dairy, and processed foods are known to worsen acne, while anti-inflammatory and gut-friendly foods like leafy greens, fermented foods, and omega-3s can help clear up skin by balancing both hormones and gut health.

Irregular cycles

Irregular menstrual cycles are commonly linked to hormonal imbalances, with around 30% of women experiencing irregular periods at some point.

Conditions like PCOS or thyroid disorders can disrupt estrogen and progesterone balance, leading to unpredictable cycles. Lifestyle factors such as stress, poor diet, and a sedentary lifestyle can further exacerbate these imbalances.

For instance, chronic stress can suppress ovulation, leading to missed periods or irregular cycles. Gut health also plays a role, as the gut helps process and eliminate excess hormones like estrogen. Improving gut health through a balanced diet, reducing inflammation, and managing stress can help stabilize irregular cycles.

HORMONA APP

Say hello to your personal hormone tracking app

Track your period, forecast cycles and symptoms, monitor your wellbeing and access personalized wellness tips and tools for a balanced life.

Track your period, forecast cycles and symptoms, monitor your wellbeing and access personalized wellness tips and tools for a balanced life.

Science-backed hormone tracking
app available for women everywhere
Track your period and get to know your individual cycle
Trusted and used by women in more than 185 countries across the globe
30+ tools to help manage the most common hormonal symptoms
Advanced algorithms to help you understand your individual patterns
Developed by leading experts in women's health and wellness
Always with Hormona
Science-backed hormone tracking app available for women everywhere
Track your period and get to know your individual cycle
Trusted and used by women in more than 185 countries
30+ tools to help manage most common hormonal symptoms
Developed by leading experts on women's health
Advanced algorithms to help you understand individual patterns
HORMONA TESTS

Monitor your hormone
levels in real-time

Monitor your hormone levels in real-time

A non-invasive, at-home hormone test that allows you to easily measure your hormone levels from the comfort of your own home – with results in 15 minutes.

A non-invasive, at-home hormone test that allows you to easily measure your hormone levels from the comfort of your own home – with results in 15 minutes.

Common questions

About Hormona
What is Hormonas mission?

Our mission is to be the first global hormonal health app, helping women all over the world better understand their bodies, hormones, and health issues. That means always striving to improve our amazing app, adding new, exclusive features, and, of course, officially launching the Hormona testing kits.

And along the way, we’re also going to start closing the gender data gap, that exists in medicine to help make sure that women’s health is given equal weight to men’s and improve health outcomes for women all over the planet.

What is Hormona?

Hormona is the world’s first hormonal health tracking app, to support women from their first period to their last. We’ve been on a mission to revolutionize and shape the future of hormonal healthcare for women since 2021.

Where is Hormona based?

Our UK headquarters is based in London, UK, and our EU headquarters is located in Stockholm, Sweden. However, our team works remotely from all over the world, including the UK, Sweden, Finland, Kosovo, Ireland, Belarus, Spain, and San Diego in the USA. Our app is live globally and available for download in both the iOS and GooglePlay Appstores.

Where is your app available?

The app is available worldwide in Swedish and English. You can download it via AppStore and Google Play.

How do I create a Hormona account?

Creating an account is super easy!

Once you’ve downloaded the Hormona app from the iOS or Google Play Stores, open the app and follow the introductory steps. You must, though, read and accept both our Terms and Conditions and our Privacy Policy before creating an account – your data security is important to us.

Then simply add your email address and create a password. We’ll send you an email to verify your address, and once you’ve clicked, your account is activated! All you have to do then is decide whether to stay with Hormona Freemium, our free-to-use version, or to opt-in to Hormona+ for exclusive features and benefits.

2,500 Verified 5-star reviews

Women all over the world use Hormona

OUR RESEARCH

We are backed by
science, for real.

Our hormone tracking platform is backed by science and supported by leading endocrinologists, gynecologists and nutritionists.

Our hormone tracking platform is backed by science and supported by leading endocrinologists, gynecologists and nutritionists.

Press & News

Hormona Featured in Vogue Scandinavia on Mental...

“To mark World Mental Health Day 2023, we speak to the Swedish co-founders behind revolutionary Hormona app about how…”

Hormona quoted in Marie Claire UK on Fertility...

“I recently wrote about being unsure whether or not I want children, and while that’s still the case (God, give me a sign)…”

Hormona's CEO interviewed in Daily Express about her...

“Karolina Lofqvist was misdiagnosed with stress after suffering from an overlooked condition for four years – now she’s fighting for change…”

Hormona live on BBC News addressing women's...

On September 9, 2024, Hormona CEO Karolina Lofqvist did a live interview on BBC News talking about how Hormona is helping women…

Hormona's CEO interviewed in Dagens Nyheter...

“When Karolina Lofqvist started losing hair and gaining weight, the doctors thought she was suffering from a depression. But it…” 

Hormona mentioned in The Telegraph on Acid Reflux...

“Heartburn is unpleasant and painful, and can lead to serious problems if left untreated. But the triggers are well-known and easy to avoid…”

Ambassadors

Our incredible ambassadors inspire meaningful conversations and promote a deeper understanding of hormonal well-being.

Events

Bringing women together is at the heart of what we do, and we regularly organize both digital and in-person meetups.

Press

Explore our latest global press coverage and see how we’re leading the conversation on women’s hormone health.